Strategic Brand Management
by Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
ISBN 13: 9780198704201
Format: Paperback (352 pages) Publisher: OUP Oxford Published: 01 Jul 2015
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Strategic Advertising Management
by Larry Percy,Richard Rosenbaum-Elliott
ISBN 13: 9780198703655
Format: Paperback (456 pages) Publisher: OUP Oxford Published: 05 May 2016
by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan
ISBN 13: 9780198797807
Format: Illustrated (368 pages) Publisher: OUP Oxford Published: 03 Aug 2018
ISBN 13: 9780198835615
Format: Paperback (504 pages) Publisher: OUP Oxford Published: 16 Feb 2021